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Campaign strategy
Posts per creator
How many posts we expect every creator to publish.
Campaign budget
20 500 €
excl. VAT
1 000 €100 000 €
Passion niche
Avg. audience 46K per creator · benchmark CPM 9.1 €
Target timing
Pick one or more weeks
Click weeks to add or remove them.
Are you providing a physical product or gift card for PR?
Product seeding lowers creator fees and lifts authenticity.
Your campaign projection
- Total Creators Activated
- 46
- Estimated Total Reach
- 161K
- Total Estimated Engagements
- 16.1K
- Total Content Assets Created
- 138
10.0% engagement · 1.00× Global Sports Fandoms
Est. impressions
305.9K
Effective CPM
67,02 €
Strategic insight · September
Competition for attention spikes as every brand returns at once. Differentiation matters more than budget. Niche passion communities cut through where broad targeting does not.
Passiofy vs. traditional paid ads
Engagement rate
10%
0.5%
Authentic assets
138
0
Passiofy campaignTraditional paid ads
Indicative figures based on Passiofy network benchmarks.